As a charity runner you are going to want to maximise the funds that you raise for your worthy cause. Here’s your guide on how to get the most out your charity run through sponsorship.
Plan your approach to fundraising as much as you are planning your training. Know exactly what you plan to do and when. Always carry a sponsorship form with you.
Enlist as many family and friends to help seek sponsorship on your behalf. The more people out there the better, but try and get each to target different people.
Promote your page on Facebook and Twitter, with a link to your online fundraising page. Tell people who you are raising funds for and why, and keep friends informed of your fundraising and training progress – it will inspire them to donate.
Ensure you and your fundraising team are well informed and know all about the charity you are collecting sponsorship for. If you can be specific and tell them that ‘£2,000 feeds 200 kids for a month’ then that will meet with a more generous response than a vague indication.
There are plenty of providers of online sponsorship pages which take the hassle out of collecting money. A lot of these website have tools to help you advertise your charitable run on your social media. What’s even better, if you are in the UK, is that it’s all tax-efficient – earning your charity more for each donation through Gift Aid.
Divide the sponsorship form into a table format with easy-to-fill-in sections for the sponsor’s name, address, telephone number and pledge amount. Try and get the first sponsor on page to give a high amount and then other will follow suit. The charity can reclaim Gift aid, which means they get 28 per cent back from the tax man, provided your sponsors have provided their full details and are UK taxpayers.
While an email appeal sent round may get some response, approaching people face-to-face is better. It is more difficult for sponsors to say ‘no’ if you’re stood right in front of them. If you do email people, be sure to send them a link to your online sponsorship page.
At work, see if you can target managers who control budgets and ask if they will do some sort of matched fundraising e.g. for every pound you raise they will give 50p.
Get out and meet as many potential sponsors as you can, and make sure you contact the local media to gain some publicity. Depending on where you work, it might be worth seeing if you can get some publicity in your company newsletter.
These tips were brought to you by…
From running a marathon to crossing the desert in a storm trooper costume, every day heroes stand up in our community and try to make a difference by raising money for charities close to their hearts.
Since 2007, Everyday Hero has been helping these heroes, thousands of them in fact, to raise over £65 million online for not-for-profits in United Kingdom, Australia and New Zealand.