Brioche Pasquier is thrilled to announce that they have entered a 3-year partnership with MK Marathon and will be the headline sponsor for the iconic event. The multi-award-winning Marathon event will take place during the 2024 Early May Bank Holiday weekend and will be returning to the Stadium MK venue, home to the MK Dons Football Club, after a short time away.

The Milton Keynes Marathon, which was first held in 2012, has gained enormous popularity, offering both seasoned runners and newcomers a scenic course through stunning parks, lakes, villages, and tree-lined boulevards. Entrants can choose to compete in several races, including the MK Rocket 5K, the Half-Marathon, or the Marathon along with a Marathon Relay and a Superhero Fun Run so there is something for everyone to get involved in, regardless of age or ability.

For Brioche Pasquier, a French family bakery that began in 1936, and was established in Milton Keynes in 2014, supporting the local community has always been at the heart of the business, and with this new 3-year partnership Brioche Pasquier demonstrates their commitment to sport throughout Milton Keynes, already sponsoring the MK Dons Sport and Education Trust and having also recently been announced as the MK Breakers Community Basketball League sponsor for the 2023/24 season.

Having sponsored the Superhero Fun Run in previous years, Brioche Pasquier is excited to be returning for 2024 as the headline sponsor. Ryan Peters, Managing Director at Brioche Pasquier UK said “We are delighted to once again be sponsoring the MK Marathon which brings together the local community to participate in the race events and cheer on friends and families. We are very aware that physical activity can help transform lives and so we are keen to promote sport within the community and share these moments with the public! Come and join us!”

Along with all the spectators who will be cheering on the participants and celebrating with them at the finish line, Brioche Pasquier will be on hand to provide some much-needed re-fuel. They will be handing out free samples of PITCH Brioche to participants, one of their most popular products. These soft brioche rolls come in three flavours, either filled with velvety smooth chocolate, sumptuous strawberry, or chocolate chips so there is something for all runners!

Andy Hully, MK Marathon race director said “We are delighted that Brioche Pasquier has committed to extending our partnership agreement for an additional three years. It is great to see that they are supporting Buckinghamshire’s biggest and most popular weekend of running.”